Work / Whittaker's

Whittaker's chocolate campaign props

Interpreting an abstract brief into manufactured, shoot-ready hero props in under ten days.

CLIENT: MBM (for Whittaker’s)

ROLE: Concept | 3D | Engineering | Manufacture

Crane prop hero banner

Context / Intent

A brief without a formal specification.

The campaign direction arrived as a set of references and ambitions rather than a locked design. Our role was to translate mood into manufacturable objects that could be approved quickly and still hold up on set.

Final campaign still placeholder

From idea to form

Concept & prototype decisions.

Early block-out render
Block-out focused on height and footprint for set clearance.
Refined 3D prototype
Refined proportions to keep the silhouette readable on camera.
Ornamentation study
Ornamentation tested for repeatability and finishing time.

Concepts were treated as engineering inputs. Each iteration accounted for scale, structure, and how surfaces would behave under lighting, so approval could lead directly into fabrication.

Designed to be built

Engineering & manufacture.

Technical drawing and mould design
Mould design locked early to avoid rework later in the schedule.
Raw component before finishing
Raw components were built with finishing time and transport in mind.

Fabrication constraints were part of every decision, which protected the schedule. By accounting for moulding, structure, and finishing from day one, the build avoided redesign and stayed on track.

Final, shoot-ready assets

Delivered assembled and used as-is.

Final fountain prop
Crane prop on set
Published campaign image

The props were delivered fully assembled and were used in Whittaker's published social and advertising content without modification.

Scope of work

What we handled.

  • Brief interpretation
  • 3D design and CAD
  • Engineering for manufacture
  • Rapid fabrication
  • Shoot-ready delivery

We work best where briefs are still forming and the clock is already running. This project was delivered by making decisions early, protecting the build path, and treating the final shoot as the first constraint.